The growth rate of in-theater advertising is outpacing box office growth of Hollywood. Compared to $395 million 2005, in-cinema advertising grew by 15 percent and done $455.7 million business in 2006, a Cinema Advertising Council report says. A blockbuster year for cinema advertising, nevertheless.
It seems, advertisers are eager to reach to the audience who are stuck to their seats without having a remote in their hands, and thus making in-cinema advertising one of the fastest growing advertising categories in recent times.
Not only entertainment and aviation, even newer kinds of advertisers from retail and FMCG are queuing up to splash their message to the sliver screen. The technology has also helped to great extent.
Unlike the olden golden days, putting advertising on film stock and dispersing them across states are over. Now, thanks to digital projection technology, advertisers can simply beam and send their content to faro off places.
Off-screen cinema advertising consists of lobby promotions, standees, ads on popcorn bags, sampling and any other form of marketing that is done inside theaters but not on movie screens.
